Folklorica is a charming, decades-old jewelry store in Newton Center described as a jewel box of treasures. It offers an excellent selection of jewelry, artful scarves, wallets, and handbags at every price point. The owner provides kind, knowledgeable service, sharing the cultural significance of pieces. The store is highly recommended for finding special, beautifully gift-wrapped presents for loved ones, with staff offering great recommendations based on personal taste.
Folklorica in Newton Centre has beautiful, unique jewelry. Lonnie and Jill are fantastic—they helped me find exactly what I was looking for and were so welcoming. I also appreciated that when I liked a necklace, they offered to contact me when it comes in silver. They have a really good range of prices.
July 2025
The items in this store are so beautiful and unique! The woman working there knows the story behind every piece and is so extremely helpful. I can’t wait to go back! Amazing store.
January 2024
This jewel box of a store has held treasures for decades. Whenever I am looking for a special gift, I know I will find it here. Jewelry, artful scarves, wallets and a few handbags in all price ranges are available. They beautifully gift wrap your finds.