North Reading Subaru is a highly recommended dealership located in North Reading, MA, just minutes from Boston. Known for offering competitive prices on new and used Subaru vehicles, the dealership provides great deals, lease offers, specials, and rebates across popular models like the Ascent, Crosstrek, Forester, Impreza, Legacy, Outback, and WRX. Customers frequently comment on their honesty, transparency, and straightforward approach, making the car buying process smooth and stress-free. Many reviews highlight the friendly and professional staff, including salespeople and management who go above and beyond to assist customers. First-time buyers appreciate how easy and enjoyable their experience is, with staff explaining all steps clearly, handling paperwork efficiently, and offering resources such as insurance options and registration services. Some customers mention how the team quickly responds to inquiries, fits in test drives promptly, and makes everyone feel welcomed and valued. The dealership’s reputation for honesty and integrity sets it apart from larger corporate dealers. Customers note that North Reading Subaru is a family-owned business with a long-standing reputation, where staff like the Melkonian family have been involved in car sales for many years. The service department also receives high praise for its quality and reliability. Overall, North Reading Subaru is praised for its competitive pricing, excellent customer service, and a transparent, friendly environment, making it a top choice for those looking to buy or lease a Subaru in Massachusetts.
I had to purchase a new car sooner than expected, and Dave was wonderful. I was replacing a Forrester and wasn't sure what I wanted next. He didn't push me one way or another, answered all my questions and the advice he gave was appreciated. He also included my 9 year old in the process, which meant a lot!
September 2025
Husband and I went to Subaru in North Reading because our lease was coming to an end. We met Julie Andrews. She was more than helpful going over our options for a new lease. She went out of her way to help us. I would highly recommend Julie to anyone looking to lease or purchase a car.
September 2025
My wife and I had a great experience at the North Reading Subaru dealership. Julie, our sales person, was very friendly and kind. She made the car buying experience relaxed and low pressure which I appreciated. Great staff and great service.
