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August 2025 by kenzie smith
big store! wide selection of everything. staff didn’t greet us or ask if we needed anything at any point, but still a good store.
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August 2025 by D Sar
Girl with the fro is rude and prevents customers from buying more than they planned
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August 2025 by Bobby T
I guess its good, wife drags me in there and she always walks out with what she needs and a smile.. my bank account hates it tho... lol
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August 2025 by H R
This is the worst Ulta location I’ve ever been to. They take used cosmetics, scrape off the top and put them in the sales section for full price. There’s a woman that always seems to want to give me a shopping bag, and if you’ve ever talked to any Ulta employee, you know that they only do that for people they think are stealing. I spend a ton of money at Ulta so this is particularly insulting.
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July 2025 by splitscreen split
The sales manager by the name of David was very helpful he really knew his stuff...thank you so much you need a raise.
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May 2025 by Monique “Quilting Mama” Kahn
We received very helpful assistance from a salesperson.
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May 2025 by Emma Peters
Jill helped me find the perfect lip for my wedding, with great advice, and finding the specific color in the back when I was worried it was out of stock!
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May 2025 by Nikki Ricci
My appointment was scheduled for 10 a.m., and I didn’t leave the salon until 4:16 p.m. over six hours in the chair. During that time, my stylist bleached my hair twice in one sitting. I trusted her not just as a professional, but as someone who’s been my go-to hair and makeup artist for the past two years. We’d never had any issues before. I’ve always shown up on time, paid in full, and tipped generously in this case, $30 in cash and another $25 on my card, bringing my total to over $200.
At first, I told myself I was happy with the results. But once I got home and saw the back of my hair, I was shocked. It just wasn’t what I expected not after all that time, money, and trust. I was too embarrassed to say anything in the moment, so I reached out to Ulta’s customer service afterward. I wasn’t rude or demanding I simply and respectfully asked if there was a way to fix it, or if a refund might be possible.
What happened next completely blindsided me. Rather than offer to help or even acknowledge my concern, the stylist canceled my next appointment and placed me on the “do not book” list. After two years of being a loyal, respectful client, this is how I’m treated the one time I voice an issue?
I didn’t want to cause drama. I wasn’t looking to create a problem. I just wanted to feel heard, and have the situation made right. But instead, I’m left feeling disrespected, dismissed, and honestly heartbroken. I never thought I’d be treated this way especially not by someone I’ve supported for so long.
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May 2025 by Christina Carter
I had a hair appointment with Maeve for a full highlight. She was awesome!! She made sure to understand what I wanted which was really helpful. She was gentle with my hair, friendly, welcoming and we were able to laugh throughout the service. She was super professional. The salon area was clean and comfortable. Everyone in the store was friendly and willing to help as well. I was shopping afterward and one associate helped me look into perfumes, and the woman who checked me out was also super nice. A very good store!
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May 2025 by Seana Parker
Helpful staff! Great selection of vegan products.
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April 2025 by Katie Cook
Unable to get ahold of anyone fir hours and when you finally get your call picked up they hang up on you. Would go somewhere else.
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March 2025 by Izabel Westdijk
I had the pleasure of being helped by Cindy and David at the Ulta store in Northborough, and I can't recommend them highly enough! Both are incredibly knowledgeable about the products and masters of color matching. They take the time to listen and respect your opinions, ensuring you feel completely comfortable throughout the process. They work with you to find the best makeup to enhance your features and explain how to use the products with such care and clarity. Their professionalism is unmatched, yet they remain personable and approachable, making the entire experience enjoyable and stress-free. Cindy and David truly go above and beyond—thank you both for your outstanding service!
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March 2025 by Anaya
I went to Ulta an there was 50% off on a $8 lip gloss and if still made me pay $8
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January 2025 by Mel Sommer
I went here and was trying to find a product that it says was at this location online. I was looking for 15 minutes in the correct area with no luck. I also tried to find someone to help but couldn’t. After feeling frustrated I left
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December 2024 by Anuradha Warrier
Friendly, helpful staff and a wide range of cosmetics to suit every budget.
