Ballyhoo Books & Brew is an eclectic, independent bookstore and coffee shop located in downtown Alma, Michigan. Opened in August 2020, the warm and welcoming storefront features a great selection of books, gifts, and even dice. The adjacent Ballyhoo Brew, which opened in December 2022, offers Zingerman's coffee, Great Harvest Bread Company baked goods, and their own fresh-made soups. Customers praise the friendly and helpful staff, the curated book selection, and the clean, cozy atmosphere. The children's area is particularly charming, with a hidden nook under the stairs. The coffee, tea, and daily soups are also highly regarded, with one reviewer calling the "rice & chicken" soup the "Best lunch I've had in a very very long time." Overall, Ballyhoo Books & Brew is a beloved community hub and a must-visit destination for book and food lovers in Alma.