Don's Tractor & Equipment Sales is an authorized New Holland dealership located in Alpena, MI. They specialize in the sale and service of New Holland agriculture and construction equipment, offering a variety of New Holland tractors, outdoor power equipment, and more. The business is dedicated to providing the best experience possible for customers' New Holland equipment needs. Customers praise the knowledgeable and helpful sales staff, including Dean and Tyler, as well as the excellent parts and service department led by Dennis. Reviewers highlight the business's great selection, fair pricing, and outstanding customer service. One customer, despite an initial unfortunate purchase, had a positive experience trading in their tractor and working with the staff to find the right equipment for their needs. Overall, Don's Tractor & Equipment Sales is described as a great, outstanding business with an amazing staff that goes above and beyond for its customers. Customers recommend visiting the dealership and say they will continue to be loyal, returning customers for all their future equipment needs.
Probably the best buying experience from a dealer ever! Dean took the time to show me everything and gave me a good education. Tractor was delivered on time and Dean again took the time to go over things again and didn't leave until I was good. Earned a customer for life and will be purchasing more.
February 2026
Thank you Dean for all your help much appreciated,love our 40 hp New holland tractor and our scag mower that replaced our bush hog we purchased 12 or 14 years ago
December 2025
Great place to find parts to fix my clients NH Series 55, & they had the parts I needed.
