Henkel Auto Group is known for providing a positive and efficient car buying experience. Customers praise the staff for their honesty, transparency, and helpfulness. Multiple reviews highlight how the sales team, including representatives like Bill, Brandon, Alex, and Nick Gaw, are friendly, knowledgeable, and eager to answer questions without pressure. Buyers appreciate the straightforward pricing, with some noting they received great deals, such as a no-haggle price significantly lower than others in the country. The process is described as fast, smooth, and professional, whether purchasing locally or from out of state. Customers also value the guidance provided throughout the buying process, ensuring they find vehicles that meet their needs and budgets. The dealership offers a variety of vehicles, including Jeep, Lincoln, and other models, with some customers mentioning the added benefit of warranties. Overall, Henkel Auto Group is seen as a trustworthy place to buy a vehicle, with staff that go above and beyond to ensure customer satisfaction. Many customers plan to return for future purchases and recommend the dealership to others.
Great selection, our salesman Bryce was awesome. Not puchy, very knowledgeable and showed us many options I would recommend this dealership for great service.
July 2025
I purchased a 2022 Ram 4X4 from the Battle Creek dealership. The staff were knowledgeable and very helpful. I love my truck and my next truck will come from Henkel Auto Group.
June 2025
I just wanted to say thank you for the excellent service and the amazing sales person Ms. Neida who helped me purchase this beautiful truck from 1600 miles away with no issues. So excited to have her here with me. Everyone was informative, responsive and delivered excellent customer service. Thank you 🙏🏾
