Settler's Co-Op Inc. is a historic, full-line grocery, gas, and convenience store located in Bruce Crossing. It is personified as a friendly small-town store with a little bit of everything. It features a good deli with fried chicken and pizza, the best sporting goods department around including fishing and hunting gear, a large Ace Hardware section, animal feed, gardening supplies, and beer, wine, and liquor. The staff is super friendly, prices on fuel are good, and it is wheelchair accessible. It is described as the holy trinity of Northwoods stores and a great location for those driving through, though the bathroom condition can be hit or miss.