Ulta Beauty is the largest beauty retailer in the US, offering a wide selection of over 500 cosmetic, fragrance, body, skin, and hair care brands. Shoppers can find high-end products from brands like Tarte, Fenty, Redken, and CHANEL, as well as more affordable options from Ulta Beauty Collection, NYX, and ELF. The store also carries exclusive lines like Live Tinted, Wyn Beauty, and Polite Society. Customers praise the helpful and knowledgeable staff, who provide expert advice and assistance. One reviewer was impressed when an employee named Steven thoughtfully found a discontinued product that matched her needs. Another customer had a positive experience with Mya, who handled her return with care and understanding. Shoppers also highlight the availability of skin care specialists like Jacki, who is described as an expert in her field. The stores are described as large and customer-friendly, though some reviewers note that certain areas can appear a bit messy, like the Ordinary products and nail polish sections. Overall, customers appreciate the wide selection, convenient services like in-store pick-up and same-day delivery, and the friendly, attentive staff who go above and beyond to meet their needs.
