Soma provides a positive and helpful bra shopping experience that many customers find easy and comfortable, even if they normally find it intimidating. The staff are noted for their expert fitting service, solving problems with incorrect sizes and helping customers find the perfect fit. They measure, provide multiple options in different sizes and styles, and give clear explanations and feedback. The customer service is described as great, fun, and pleasurable, with associates patiently helping customers find exactly what they need for their specific outfits or daily activities. The store offers a quality and far-ranging selection in size availability and sometimes has amazing deals. Many customers walk out smiling, very pleased, and state they will definitely be back.