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August 2023 by Karen Grady
If you have gold and diamonds or any jewels, really, Daren will create a beautiful, custom piece for you. My new ring is so perfectly me. And sparkly...never had anything like this made for myself. It's exquisite.
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December 2022 by Thomas Barkham
I get a lot of gifts for my wife here. I also take our jewelry for engraving and repairs here. Great service and people.
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November 2022 by Rachael M.
They have been amazing any time we need a repair or cleaning. The staff is very welcoming and kind! We will definitely be back to purchase jewelry in the future.
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October 2022 by Herb Jankowsky
The most amazing Jeweler around. Darren’s work is amazing and 6 years later I’m still in awe of my wife’s ring. I no longer work in the area but still reach out to them for all our jewelry desires
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July 2022 by Dave Payne
This is one of the most wonderful small-town jewelry shops in the country. The selection is simply exquisite, and the customer service is out of this world. I took my grandmother here when I was visiting Michigan, and since then, have been buying items for my wife and having them shipped to Florida. The service and shipping has been flawless. I highly recommend shopping here whether you are going to be there personally or have it shipped out of state. You will be very satisfied!
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July 2022 by Andrew McDaniels
If you want a 1 on 1 experience with a Jeweler that has been in the business for over 30 years, this will be your place to go, Darren has been taking care of all my jewelry needs for a number of years now and I can say, I've never been disappointed. I currently have commissioned him to create me a 1 of 1 Chef's Ring, we have spoken in great detail about what I'm looking for, he KNOWS my style so now I've given him complete control and creativity. Looking forward to the end result, Thanks Darren and Aurum Design
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February 2022 by John Goings
I wanted something very unique with diamond earrings and put in a Trillian cut emeralds that were knock out. My wife loved these for our anniversary. Would never find this service or design elsewhere in your common jewelry store.
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May 2021 by Kevin McBride
Darren and Betty are awesome, I bought a pair of earings for my wife for her birthday. They were very helpful with the purchase as well as the surprise in giving them to her!
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January 2021 by Scott Harper
Fantastic service from Betty.
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November 2020 by Bryan Tewkesbury
Best jewelry store ever. Beautiful designs, great service. Highly recommend.
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November 2020 by Zamir Kajti
Takes to long for the drinks to come
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November 2020 by Jacqueline Szymanski
Have always received excellent service from them. Their jewelry is so unique and not something you will find in other jewelry stores.
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November 2020 by Darryl Roenicke
Fabulous place with fabulous products and fabulous customer service in addition to Fabulous prices. A plus plus
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May 2020 by Mark Hansen
Fantastic creative designs and Darin and company are amazing and so helpful
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January 2020 by R B.
I hope a lot of people read this review I've been living in Rochester for five years I am also a wrist and pocket watch collector with hundreds of watches I need a local jeweler who will work with me on certain things so far I have tried out 4 Jewelers in the area aurum is by far the absolute best by Leaps and Bounds regarding their service! The owner whose name is Darren is helpful kind and knowledgeable. Those of us trying to decide what Jeweler to go to on Main Street in Rochester sometimes are overwhelmed is there are at least for Jewelers within a two-block area so I tried out Smyth Jewelers I tried out Modern Art Jewelers and I tried out haig's of Rochester in addition to Orem. I found Smith's Jewelers to be very not helpful very unwilling. I found Haigs Jewelers Mr Haig to be very surly, brash and overpriced.. And frankly when I was new to the watch game he took advantage of my lack of knowledge and literally purchased an 18 karat heavy gold pocket watch that he claims he would make $100 on it and I figure it out later he made over $1,000 on me on that watch. Third Jeweler call Modern Art used to be a guy that work there named Hague I loved him he was great he has since left the business and left it in the hands of his inept sister who frankly make an appointment with me and when I showed up turned me away and by listening to her realized she knows very little so my vote is 100% for aurum Jewelers on Main Street in Rochester hip hip hooray