Forever Books is a general, full-service bookstore located in historic downtown St. Joseph, Michigan, on the shores of Lake Michigan. It is the destination in southwest Michigan for people who know and love books, having won the Reader's Choice Award as the Best Place to Buy Books in Southwest Michigan for sixteen years. The store has a vast selection of new releases and hidden gems, with a setup described as beyond cute. The atmosphere is light, and it is a favorite store and a great resource for the community. The staff is knowledgeable, kind, and helpful, following the store's motto of selling books the old-fashioned way. Customers appreciate the easy process for pre-ordering and picking up books, as well as special features like the Where’s Waldo scavenger hunt that make visits magical. Many call it the best bookstore they have ever been in and could not recommend it more.