Santa Fe Trading Co. is an elegant store in Saugatuck with a very inviting aroma. It is a definite place to visit, carrying an artful assortment of quality merchandise. The variety includes leather goods like boots, hats, and belts with very nice tooling, alongside Indian blankets, jewelry, clothing, and shoes. Some items are one-of-a-kind. The shop is known for its quality stuff, including the now very hot Ariat brand, and the fairly priced goods make it hard to visit without buying something. The friendly and helpful staff have an infectious love for people and a positive vibe. Their product knowledge is both helpful and impressive, offering great service such as ordering out-of-stock items. Customers find the vibrant colors in the clothing fabulous for making a statement, while more conservative pieces are also available. With something for everyone, it is a great shop where visitors look forward to going back, often planning a bigger budget for their next trip.