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October 2023 by Tucker Knowles
Very knowledgeable and friendly staff. Great selection of products from just about any fly tying material and fly, and a great assortment of rods/reels and other gear to get you on the river.
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October 2023 by Gary Danczyk
I went to The Northern Angler on Labor Day Weekend hoping to take advantage of their weekend sales event. I was looking for a pair of Simms G3 Guide Boots. Unfortunately, they did not have my size in stock, but Matt was able to order them directly from Simms & get them to me in a couple weeks....and, still offer me the sale price!At a time when it seems like prices are skyrocketing and customer service is plummeting, The Northern Angler continues to exceed expectations by providing an incredible selection of quality products, frequent sales events, and above all, reliable, credible advise and customer service.You guys are awesome....thanks!
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October 2023 by Aaron Heindl
I can’t say enough good things about this place or the people. I have been a customer for a while and I promise you that whatever level you are at, they will work hard to make you feel comfortable, and get you where you want to be.
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June 2023 by kurt wahi
Local shop . Guys were super helpful and knowledgeable. Fixed my rod and got me out fishing ! Thank you !
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June 2023 by Joe Rawley
I want to start by saying i don't leave a lot of reviews. The service and experience I had with Northern Angler was one of the best experiences I have had in a long time. I found their shop on the internet and was initially attracted to their competitive prices. I decided to give them a call and Jess did an amazing job helping me choose my first rod and reel. It didn't feel like I was talking to a salesperson, it felt more like I was talking to a knowledgeable friend that was trying to help me get started. I called back the next day and Jess remembered me and got me all taken care of. The rod and reel showed up quickly and even included a hand written note from Jess. I can't speak highly enough about this shop and even though I live out of state, I am already planning my next order. THANK YOU JESS AND NORTHER ANGLER FLY SHOP!!!
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May 2023 by Matt Burnor
Awesome shop! Live downstate and was able to order the phone. Matt was extremely helpful in getting me set up with what I needed. Highly reccomend.
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October 2022 by Dark Knight
Awesome and helpful staff at this fly shop. The cashier was a bit to talkative but he did give helpful advice for strike indicators for my salmon rig.
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September 2022 by Cole C.
They give you a brief tutorial on how to use a fly rod. Highly recommended! If you are net to fly fishing just ask and they will let you try to cast and teach you about it.
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July 2022 by Dan Collins
I was looking for a fly fishing guide while planning a family trip to the area. Somebody recommended contacting The Norther Angler --- great decision! Brian could not have been more helpful. He found the perfect fly fishing guide for me (Ted) that was able to take me out on a holiday morning. Brian was great about following up and making sure I had the right guide for honing my skills. Great experience from the moment I called The Northern Angler to plan the trip to when packed up my gear and went home. Great store with all of your fly fishing needs!
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July 2022 by Linda Wiethorn
Spent two days in July on the Manistee River with Evan Visuri. Could not have asked for a better experience!! Caught plenty of browns and brookies on dry flies. Evan’s skills manipulating a drift boat so my husband and I could consistently make productive fly presentations was impeccable. Great fly fishing knowledge and just an all round nice guy! This was our second trip with Evan and we look forward to the next!
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June 2022 by Curtis
Great fly shop. If you’re a fisherman stop on in. Friendly staff and the shop is well stocked.
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October 2021 by r vix
Great fly shop...nice selection of flies. Fellows were very helpful. I would remmond s tu opping in when in Traverse City.
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August 2021 by Steven Stavropoulos
this place is the best. go here.
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August 2021 by Laura M.
What a disappointment. My husband and his brother hired TNA for a belated Father's Day fishing trip with their father, who'd been talking about going on one with his sons for years. This fishing trip was to be the highlight of a joint family vacation, but, by 5pm the night before the big day, it had dissolved into thin air. Why? Because TNA had thought there were only 2 anglers going on the trip, not the 3, which requires 2 boats/guides, not 1. But there'd been 3 anglers going on the trip from the very beginning, so we're not entirely certain how that information didn't get communicated when my husband called to inquire about/book the trip. To be completely fair, I fully believe TNA was going to do everything they could to locate that second boat/guide even mere hours before the trip and during the busy season, but the set up just wasn't what the guys wanted. Maybe being the lone fisherman on the second boat would be nice if one was going with friends, but not the first ever father/sons fishing trip. Is that when they find out who's the favorite son? It just wasn't going to work. And no one is/was advocating to risk everyone's safety by cramming another brother onto the boat, but, had the angler/boat ratio been communicated to my husband when he called, he could've given his dad a nice Yeti cooler instead. He'll get his deposit back, but is still out the money/time spent obtaining all three fishing licenses, as that's not a service TNA provides. It's just a huge disappointment caused by such a simple mistake, thus the 1 star.
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July 2021 by Andrew P
Awesome shop with helpful staff. I make the trip there many times a year. It is well worth the 3.5 hour trip for the insight and guidance alone. Love that shop.