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November 2023 by Amy Caron
Excellent service from Tyler. He went above and beyond to find the exact car I was looking for.
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October 2023 by Hillary Pine
Completing the sale digitally was extremely helpful! It saved me taking time off work and arranging childcare. Delivery of the vehicle to my workplace was also extremely helpful. I so appreciate that the entire Serra team went out of their way to help me with my trade in, test drive, and purchase.
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September 2023 by Angelique Nossa
Came in without an appointment for a dead battery and they got me back on the road in about an hour - also changed the air fliter. Great service and would likely return for future service.
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September 2023 by sandy schoen
John is the best!! I love my Altas Cross Sport, and look forward to taking my car here for future service.
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August 2023 by Kimberly Proux
Dillon was great to work with; very personable and witty. He is knowledgeable but was not afraid to admit it if he did not know an answer to a question and stated he would find the answer and share the information with us as soon as he was able. I would not hesitate to recommend Dillon's assistance when looking for an automobile.
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August 2023 by michelle reardon
Dan was excellent to work with! He was knowledgeable, friendly, not pushy. He heard what we wanted and delivered the right vehicle at the right time.
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July 2023 by Ray Wilson
The service was fantastic and I did not feel like I was being pressured into buying something I didn't need. Mike Sova has a great personality and specialized knowledge and helped me get the right vehicle for my needs and budget. After talking to him he recommended a VW, which is something that wasn't even on my radar. It only took a couple minutes and it was almost a perfect fit. Beautiful car and my whole family loves it. I will definitely be going back here for my next vehicle, and will be recommending anyone else here especially to Mike! Great people and a wonderful experience. Also a big shoutout to Chris Brown, made the paperwork quick and painless and broke all of the information down into something accessible. Thank you so much!!
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July 2023 by Paige
Mike at Serra was the best! He really spent the time to listen to what I was looking for and helped me find the right vehicle! Afterwards he walked me through everything to make sure I knew my Atlas in and out before leaving the lot, but also checked in on me afterwards to make sure I was still loving it.So so happy with my whole experience and will definitely be recommending Mike to others!!
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June 2023 by Andy Bertapelle
Everything went super smooth. Very accommodating since we traveled 2.5 hours specifically to have this dealership do our service as the one we tried closer to home was terrible.
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May 2023 by Kurt Neller
Jordan was the consummate professional. Explained the entire process to me, what the plan was, the timeline, etc. in great detail while ensuring I understood everything going on. Communication was excellent with the dealership. I really appreciated the text letting me know that the work was starting. I think there is so much value in letting customers know when things are happening in real time. Five stars across the board for Serra VW in Traverse City.
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April 2023 by R LN
We started with Dillon on the phone, he answered every question we asked and got a feel for what our needs were. He directed us towards the vehicle that's pretty much our dream car, color and all. He is very knowledgeable about VWs and is very good at educating on the all the ins and outs of the dash computer systems. He is very friendly and honest. He stayed with us throughout the whole process, including the financial side. We would definitely recommend seeking him out when you're ready to car shop!
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April 2023 by Mark Gilson
Once I was able to get in touch with the service Dept. things went flawlessly. The recall reprogramming on my Tiguan went as promised and has led to an obvious improvement to the drivability even since new. The service advisor even replaced the remote battery for me without my asking, free of charge. I did not expect that.
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March 2023 by Tom Theobald
We are on our 3rd & 4th VW and we have them serviced at Serra. John Fyfe has been our service advisor since 09/2019. He has a wonderful customer focus and takes good care of us every time we are in need of service.
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February 2023 by Jennifer Biggs Arnold
Dan Hollister and "DJ" were so amazing to me. They made this so easy and were so nice to me. I will never do business any where else. They went above and beyond.
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February 2023 by Shane Balkcom
The service was quick (45 mins) but the price was higher than expected and an unknown until you arrive. Also, there were other services that needed to be completed that, again, was unknown and no price until you arrived. Overall, a good experience but would like to know the prices of services prior to arrival.