The Sweetwater Co. is a charming boutique in Grand Marais offering women's apparel, exquisite jewelry, and stylish home décor. Reviews describe it as a wonderful, modern, and upbeat store with a wonderful and curated selection of timeless pieces. Customers love the beautiful and amazing clothing, finding items that look amazing on them, and also praise home items like a room spray that smells amazing. The store is noted for its stunning window dressing and creative displays showing how clothes can be designed. Staff are consistently described as friendly, helpful, and welcoming, offering warm service while allowing customers to browse. The store is considered a great necessity and a happy addition to the town.
OBSESSEDI IS AN UNDERSTATEMENT! I visited the store for the first time today I had an amazing experience! Ended up buying this beautiful jacket and I will attach a photo below, but I thought the shop had a wonderful selection and I think It is such a necessity that GM has a store like this. I love it.
September 2025
They are so helpful with finding the right style for you. Clothes I didn’t think would fit right looked amazing on me!!
September 2025
I bought the sweet grace room spray and I love it so much it smells amazing! The employees are always so nice and helpful ☺️
