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May 2023 by DM
This store is wonderful, always great selection and the customer service is outstanding. Shayla helped me today and was kind, knowledgeable and really lovely. Best customer service I’ve ever experienced here.
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March 2021 by Melissa Gilman
I truly love this shop! Dahlia and Hillary have created an experience in Idun that leaves you feeling calm, empowered and restored. Their selection of clothing, accessories and publications is extremely well curated giving you the confidence of knowing that you will be leaving with unique pieces that are meant to last a lifetime. Their online platforms provide constant inspiration and insight into shop happenings. I could go on and on! This is an awesome shop with amazing people and I highly recommend giving them a visit - online or in person if you’re in the neighborhood!
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March 2021 by Jessica Hoffman
Really cool shop, lovely staff, well worth your time and money!
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February 2021 by Vy Lam
Super friendly staffs. Unique collections. Classy and modern pieces that you can dress up or down. Very high quality clothing and very well made. Come in when you are in this beautiful neighborhood.
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February 2021 by Jacqueline Carlson
The staff makes me coming back again in this store. Very helpful and good apparel store. Can't wait to shop again here.
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January 2021 by Kelly Thorn
I love Idun! I can always reliably on this shop to find something great that makes me feel good to buy because they source from smaller independent designers, which is super important if you're trying to cut back on fast fashion and invest in quality. Love the shop, the people that work there, and their commitment to the community!
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December 2020 by Kelly T.
I love Idun! I can always rely on this shop to find something great that makes me feel good to buy because they source from smaller independent designers, which is super important if you're trying to cut back on fast fashion and invest in quality. Love the shop, the people that work there, and their commitment to the community!
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December 2020 by Jordan Gonda
Idun provides an experience that definitely leaves you feeling a little better about yourself. It's a small and beautiful shop, but you find yourself spending time there, becoming acquainted with the beautiful items that have been carefully curated and displayed. The staff know the people and processes behind each item, and so you know that each item is special and unique. It's the best place in Saint Paul to treat yourself or someone that you love.
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November 2020 by Kelly Koster
This place is so special. Nowhere else in MN can you find truly unique and modern styles from some of the best designers from NYC to Scandinavia. I am always excited to see what Dahlia and Hillary find season after season. All of the items they curate are luxurious and meant to last a lifetime. Can’t say enough good things.
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November 2020 by Andrea Ballenger
This shop is beautiful in every possible way. The sun-filled space, the carefully chosen pieces, and the lovely women who make the place the absolute gem that it is! I am from out of state, but anytime I am in St. Paul, I make it a point to visit this wonderful shop. I absolutely recommend visiting this beautiful store.
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October 2019 by Erin Kate Duininck
Beautiful and thoughtful curation in a calming and inspiring space.
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May 2019 by Erin K. Duininck
Idun is more than a shop - it's an education too. Dahlia brings thoughtful, experimental, smart apparel and goods to St. Paul and does us all a favor. Every detail is considered. And every detail is truly lovely. A special and valuable asset to the Twin Cities, Idun is an aspirational shop for the well-read and well-traveled woman.
