Rainbow Shops is an affordable one-stop shop for fashion, offering clothing for women, plus sizes, and kids. It is great for last-minute or quick shopping, with cute styles that compliment current trends at great prices. The store carries many new styles daily, including sundresses and flip-flops, and completes outfits with shoes, boots, and accessories. However, the quality isn't the best and the store presentation can be very messy. The staff is nice and helpful. Some customers note inconsistency with posted closing times. There is also a suggestion to open new locations in the Duluth and Superior area.