Elevate your Ole Miss game day experience with a visit to Game Day Apparel, formerly Shop B-Unlimited, located in the heart of Oxford’s historic Courthouse Square. As a top destination for Ole Miss Rebels apparel, we offer a wide selection of men’s, women’s, and youth clothing perfect for game days in The Grove, tailgating, and showing off your Hotty Toddy spirit year-round. From trendy Rebel outfits to classic Ole Miss gear, our carefully curated collection helps every fan represent Oxford and the Rebels in style. Whether you're gearing up for football season, baseball weekends, or strolling through The Square, Game Day Apparel has everything you need to celebrate Ole Miss traditions.
My absolute favorite store to get Ole Miss merch! Anytime I go into B-Unlimited I know I'll be greeted with the most welcoming staff members. Such a great store to get anything and everything from Oxford merch to Ole Miss merch! Would recommend to any rebel!!!!!
October 2023
Amazing customer service! Amazing people! Amazing all around :)
September 2023
Been buying Ole Miss stuff from them since 2018. My favorite place in Oxford!
