The Diamond Family, established in 1978 by 2nd generation jeweler Rocky Haddad, is a premier jewelry store in St. Louis, known for its exceptional service and wide selection of fine jewelry. With over 500 engagement rings and more than 1500 other items available, customers can find the perfect piece for any occasion, whether it’s an anniversary gift or custom design. The store is praised for its intimate and fun environment, where attentive staff, like Michael and Jonathan, ensure a joyful experience for every visitor. Customers have shared their satisfaction with jewelry repairs, noting quick and perfect results. The staff is recognized for their pride in their work and commitment to making each experience special. The Diamond Family is not only a place to buy jewelry but also a welcoming environment where every need is met. Many reviews highlight the helpfulness and friendliness of the team, making it a top choice for anyone in search of quality jewelry or services in the St. Louis area.
Very professional employees, great atmosphere and beautiful jewelry selection. I would recommend this place to anyone!
July 2026
Best place to go for jewelry. Absolutely trust the entire staff. Always helpful friendly and knowledgeable
June 2024
I brought in a necklace, that was very special to me, that had broken. I wasn’t sure it could be fixed, but was told they would be able to. It was ready in a couple days and looks perfect. I’m so happy!
