IT'SUGAR Branson Landing is a fun, quirky, and unique store full of unusual candy, familiar names, and novelty plush items. The showroom is clean and well-organized with a great selection of sugary sweets. It can be busy, and some candy may seem old, melted, or sticky. While the candy is generally good, there have been issues with candles. The store offers friendly and kind service even in difficult situations. Overall, it is a nice store with so much to look at and is definitely recommended for a visit to find something fun to buy.
Lots of variety. Even found the peanut butter and jelly m&ms i have been looking for! I do wish they would have bridge mix though. I sort of made my own but it's not the same.
April 2026
ITS SUGAR has so many amazing candies. There variety is very large and there is something for everyone. They have a lot of of rare or limited edition candy and drinks. There candy is so fun and I find something new every time!
October 2025
Expensive and a lot of the candy seemed old and melted. Like the taffy , all the wax paper wrappers were covered in sticky ooze. And the tootsie rolls were all stuck together and sticky too. But we treated ourselves and spent 50$ on 5 small bags of candy and one candy bar.
