State Beauty Supply of St. Louis, operated by SalonCentric, is a wholesale beauty supply store serving licensed professionals such as cosmetologists, salon owners, barbers, nail technicians, and estheticians. Customers appreciate the knowledgeable and passionate staff, especially when seeking advice on products like Sam Villa shears. The staff are helpful and ensure customers find the right products, providing good customer service. While some reviews mention that interactions can sometimes feel like a challenge, overall, the store offers a variety of products for in-store purchase or delivery. The store is dedicated to supporting licensed beauty professionals with quality supplies.