JCPenney is a well-respected national brand store that offers a decent selection of apparel and home furnishings. Customers can find a variety of clothing for kids, men, and women, along with footwear, jewelry, and accessories. The store features popular brands like Adidas, Nike, and Levi's, as well as private labels such as Liz Claiborne and Arizona Jeans. While some shoppers mention that prices can be high, others find them reasonable. The shopping experience varies, with some customers noting a lack of assistance on the sales floor, while others praise the friendly and helpful store associates. Overall, JCPenney remains a decent place to shop, with a well-organized and maintained store and a generous return policy. Additionally, services like free shipping and curbside pickup enhance convenience for customers.