Ruler Foods operates as a discount grocery store, providing basic grocery items at everyday low prices. It features a high concentration of corporate brand products in a low-cost environment. Customers enjoy bagging their own groceries and can rent shopping carts for 25 cents, a system that helps reduce cart clutter in the parking lot. Customers appreciate the upgrade from Save-A-Lot and the affordability compared to other grocery stores. The store is well lit and clean, with fresh produce and friendly service. While it may not carry all name brands, Ruler Foods offers great bargains, especially on store brands, making it a favorite for those on a budget. Many shoppers find the prices wonderful, particularly on items that are frequently on sale. Positive experiences are highlighted, including instances of employees going above and beyond to assist customers. Common purchases include fresh produce, frozen seafood, and various grocery essentials. Overall, Ruler Foods is regarded as a reliable option for quality groceries at reasonable prices, with many customers satisfied with their shopping experience.