Brilliant Earth is a global leader in ethically sourced engagement rings, wedding rings, and fine jewelry, dedicated to a more transparent and sustainable industry. Their St. Louis showroom provides personalized consultations, both in-person and virtual. Reviews consistently praise the exceptional and pressure-free experience. Customers describe appointments as a perfect "10/10," where specialists are incredibly knowledgeable, kind, warm, and helpful. They take time to understand preferences, making clients feel comfortable and included, even when they begin with no clue what style they want. The staff is noted for being understanding and never pushy, focusing on education and finding the best option without rushing a sale. This approach results in clients feeling thankful, educated, and ready to make a decision, often after trying other jewelry stores that felt very pushy. Customers express high satisfaction with their beautiful pieces, from engagement rings to fine jewelry like tennis bracelets, and state they will return for future needs. The service sets the bar high, with many recommending that others run, don’t walk, to the showroom.
I had no idea what style ring I wanted, so I scheduled an engagement ring consultation and was paired with Damon Brooks. He made the experience 11/10 and took so much time and effort to find the best option for me and for my boyfriend. Run, don’t walk and go work with him to find your forever pieces.
November 2025
Shawtay was incredibly helpful, and I had my real life ‘Sweet Home Alabama’ moment while looking at engagement rings with my boyfriend. We tried other jewelry stores before Brilliant Earth, and they felt very pushy. We’re very thankful that this experience was the exact opposite. 10/10 would recommend!
July 2025
I went in with my girlfriend to see a consultant about an engagement ring. Our experience with our consultant, Shawntay, was excellent. We never felt pressured and she spent plenty of time with us to go over a variety of styles and diamonds to make a perfect ring with us. We couldn't have asked for a better experience!
