Your one-stop-shop for all things Hair + Beauty. At Beauty First, we are Locally Owned & Loving It! With 30+ years serving Omaha & Lincoln, we put you & your Beauty First. We carry your favorite brands like Kenra, Amika, K18, Colorwow, Biolage, Dermalogica, and hundreds more. Our expertly trained & educated Beauty Advisors are here to find tailored solutions for your haircare and skincare goals. It’s our promise to provide you with a positive & empowering experience and to inspire you along your Beauty Journey with our passion for helping each person that walks through our doors to look and feel their best. Visit a Beauty First near you to experience the locally-owned difference, where we consider our guests family & treat them that way!