DICK'S Sporting Goods in Lincoln is a go-to destination for sports, exercise, officially licensed, and outdoor equipment needs. It carries a wide assortment from top brands, including footwear, workout clothes, sports equipment, camping gear, bikes, kayaks, and exercise equipment. The store is clean, well-organized, and offers a deep selection. Many reviews highlight knowledgeable, helpful, friendly, and excellent staff who provide the best customer service, helping customers find exactly what they need and offering huge savings. Some feedback notes mediocre service and not always having exactly what a customer is looking for, but overall it is considered a decent sporting goods chain.
Service was elite one employee best of the month I think his attitude was great his name was Emmett five stars
April 2026
Always a great store to see everything you might need or want. Helpful staff also.
January 2026
Shout out to Cassie in the golf department. The item I was looking for showed in-stock on the website but it wasn’t on the retail floor. It took a few minutes, but Cassie was able to find it in the stockroom. I appreciate her putting forth that extra effort to help me.
