SCHEELS is a large retail store offering an extensive experience across more than 85 categories including sports, fashion, and outdoor activities. The store features notable attractions such as a giant Ferris wheel, a big children's slide and play area, and an impressive upstairs taxidermy animal display. It carries a wide selection of world-class brands and Nebraska gear. Within the store, Ginna's Cafe provides amazing food with a great variety of sandwiches, wraps, salads, soups, and homemade pizzas at a reasonable price. It also offers coffee drinks, roasted nuts, many flavors of fudge and jerky, and is located near the children's slide. The staff throughout the store is incredibly knowledgeable, helpful, courteous, and honest. Employees are attentive and go above and beyond, offering fantastic service that includes taking time to explain and teach customers about products and repairs. This dedication is found across departments, with specific praise for the bicycle department's fantastic experience. While prices can be higher, the overall experience is usually worth it. SCHEELS is considered awesome and a great time, providing a fun destination for families where kids love to look around, enjoy the candy shop, and explore the many displays.