Safeway at 601 Broadway in Scottsbluff, NE offers a convenient and friendly grocery shopping experience. The store features a bakery with customizable cakes and cupcakes, a deli with party trays made to order, and a produce section full of fresh fruits and vegetables. Customers can enjoy additional services like online bakery orders through the Order Ahead pickup service, Grocery Delivery, and DriveUp & Go™ for quick shopping. The floral department also offers exclusive Debi Lilly design™ products and personalized arrangements. Staff members, including the helpful pharmacy team, are known for being friendly, knowledgeable, and upbeat, providing excellent service despite busy times. The store’s management, especially the store director, is highly appreciated for her hard work and dedication. However, some shoppers have expressed disappointment regarding sale prices not being reflected at checkout, feeling they were charged full price for sale items. Overall, Safeway combines quality products, helpful staff, and various services to meet the needs of busy shoppers, making it a popular choice in the community.
Clean store with a good amount of selection, but no self checkout available. Quite inconvenient if you’re in a hurry and don’t want to wait in line or interact with anyone.
February 2026
I have missed shopping at Safeway. It was great getting back in there instead of the other big box store. Felt like home.
February 2026
I ordered a cake from the bakery! Tres leches, fruit was SUPER fresh. Best cake I have ever ordered. Didnt catch their names, but 10/10 cake! It was perfect!
