Soma, a women's intimate apparel brand, was founded in 2004 by a team of passionate designers who sought to create comfortable and beautiful undergarments. Over the years, Soma has grown to over 250 boutiques and garnered a loyal customer base of 5 million. Soma's commitment to providing exceptional customer service is evident in its team of 1,900 certified Bra Fit Experts and the innovative SOMAINNOFIT™ smart bra. Customers consistently praise the knowledgeable and friendly staff, who go above and beyond to help find the perfect fit, whether it's a customer's first bra or a seasoned shopper. The stores are described as clean, neat, and easy to navigate, despite the occasional challenge in finding the location. Reviewers highlight the comfortable and high-quality products, from bralettes to pajamas, that Soma offers. With a focus on fit and uncompromising comfort, Soma continues to break new ground in the intimate apparel industry, making it a go-to destination for women seeking exceptional undergarments.
I went in during their awesome $30 sale and was helped by Justyna. It was a great experience. She measured me, I told her the features I wanted and she pulled me a wide variety of great options. I made my selections and the whole process was quick and efficient. Highly recommend!
March 2026
I stopped in on Saturday (drawn in by the sale sign) and was immediately greeted by a young woman named Mariah, who sized me and helped gather up bras to try on. She was very warm funny and helpful and I had a great experience at this store. Walked away with 3 new bras at a great price.
November 2025
Nancy is a stellar associate! She worked hard to make sure we got exactly what we wanted! I love the cool nights line but there is not a soma anywhere near me. Shopping at THIS soma was great!
