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“I love shopping here—the products are original, stylish, and fairly priced. The staff is always helpful when it comes to finding the right size or offering great suggestions. The store often has pop-ups and special events that add to the shopping experience.
Apricot Lane Boutique is my go-to store whenever I’m looking for something special or unique.”
10AM - 6PM
131 Water St, Exeter
Womens Clothing
“Absolutely perfect! I walked into Lunachics to buy a top for a wedding. Chelsea and Maria found two elegant options for me, they provided wonderful advice and helped me find the right size. They were amazing. So king, helpful and sincerely caring.
Now the tops: fabulous material, beautifully made and lovely prints and colors. Not something mass produced but truly well made pieces that I’ll wear for years to come.
Thank you Lunachics!”
“I love Drift for what they create and their dedication to sustainable fashion. Went in and left with way more than I anticipated but zero guilt because everything purchased was repurposed. I think one of my favorite parts of the experience is the team’s collective passion for changing the fashion industry’s environmental impact and it’s SO refreshing to see a brand care. Also-new spot to get gifts for my friends as you can customize on the scene.”
“What a beautiful boutique! Deanna(spelling) helped me find the perfect bra! She gave me many options and made me feel so comfortable being helped. I highly recommend and I definitely will be coming back and telling everyone I know. Thank you again!!”
“Fantastic antique clothing store! Everything was gorgeous and they had a huge selection for both men and women. All wonderfully curated and the person working was so incredibly kind and helpful! Found a beautiful dress and a blazer for what I feel were reasonable prices”
“Love shopping at Evie! Always greeted with a smile. Clothing for every occasion. One of my must stops when in downtown portsmouth. Love supporting women owned small businesses!”
“Pure barre has become a new consistent in my life the past 6 months. I have become stronger, healthier, happier, and more confident. I have met lots of new people and love the community. The instructors are so kind and helpful and make everyone feel welcomed. I love that pure barre tracks every milestone. It encourages me to continue working hard and show up for myself every class. I genuinely wish I started going to pure barre years ago. I am so grateful to have this new found love for fitness and this community. I can’t wait for many more years to come.”
“Love this place. We got Ipswich and Crane Beach t-shirts for our relatives. Francine is super friendly and helpful. What an adorable store and check out the back view on the river”
“Holy Molie Sweater Tights!
It's been difficult to find tights for this coming season! The department stores were all a disappointment...
Come to find out City Shoes has always prided themselves on having a unique, varied, and expansive tights collection for purchase.
The prices range from $15-$45 (for the thicker tights). There are delicate and decorative varieties, as well as every day wear.”
“I have loved this store for years!!! Fun clothes, home decor, jewelry, incense,and so much more! Just visiting the store always lifts my spirit, even if I don't find anything to buy.”
“What a wonderful experience I had at this lil boutique.Thank you Susan for all of your assistance and kindness.Your daughter’s shop is so elegant.✨”
“Gorgeous fabrics and designs! I walked by the Portsmouth store window with a friend and the colors drew me in. We met Carol, one of the owners; she was friendly, helpful, and enthusiastic about her textiles. It’s so difficult to find 100% cotton clothing nowadays and their apparel items are not only cotton but preshrunk cotton, so you don’t have to worry about shrinkage. If you love well-made, unique designs and colors, and 100% cotton apparel, then Apsara is for you.”
11AM - 5PM
110 State Street, Portsmouth
Womens Clothing
“If you want to experience the best in class of antiques and vintage, then this is your place. Don't waste your time at other so-called vintage shops. Every item in this store is carefully curated by a knowledgeable dealer who offers some of the rarest in pop culture, MCM, and turn-of-the-century oddities. Fairly priced, and wow, what an experience! Step back in time and visit. You will not be sorry.”
“Absolutely love this store and all of the kind people! Whenever my friends visit I always have to take them here. The earring wall is absolutely stunning, my favorite of all lil Portsmouth shops. The team also has the BEST customer service. I lost one of these earrings walking around after I had bought it earlier that day. I told the team and they were so kind they gave me a replacement!! Definitely check out all the soft clothes and gorgeous headbands they have in stock”
“A friend of mine & I stopped in to the shop this past Saturday & had a fabulous experience with help from both people working; finding many dresses to try on for a wedding.. they made it such a great experience (& fun!) .. we loved their inventory. Super fashionable dresses 👗. Thank you so much!!!”
“I’ve been working on staying consistent with classes at Pure Barre Portsmouth for several month now , and it’s made such a difference in how I feel, both physically and mentally. The instructors are incredibly motivating and knowledgeable, and they create a welcoming, supportive environment that keeps me coming back. Every class challenges me in the best way, and I love seeing the progress from sticking with it. Whether you’re just starting or looking to deepen your practice, this studio is a gem!”
“Always the coolest finds here from clothing and accessories to home goods items. The store is ever changing and constantly updating with new fun items. One of my favorite places to shop!!”
10:30AM - 7PM
1 Congress Street, Portsmouth
Womens Clothing
“Such a cute shop downtown Portsmouth! Very glad they came to Portsmouth! I can always count on going to this boutique and knowing I’ll find an outfit or dress for any occasion! The owner is very sweet and will make sure her customer’s are satisfied with anything that is being asked! I highly recommend shopping here!”
“A favorite shop to visit when I go downtown. Very friendly and welcoming staff, fun and comfortable clothes and accessories. I am a fan of loose, airy cotton and linen clothing and they have a really good inventory, and range of sizes. I haven't been yet for their trunk and fashion shows but I hear they are fun!”
10AM - 6PM
42 NH-111, Exeter
Womens Clothing
“Kelley is fabulous and friendly, staff selection and attention to detail are wonderful. Fair pricing as well, affordable incense, perfume oils, and clothing priced well for the product origins.”
10AM - 6PM
28 Inn St, Newburyport
Womens Clothing
“I absolutely love this boutique! Every time I visit, I find something unique and stylish that I can't wait to wear. The staff is always so friendly and helpful without being pushy, and they really go out of their way to make you feel welcome. The quality of the items is fantastic, and you can tell a lot of thought goes into curating the collection. Whether you’re shopping for a special occasion or just treating yourself, this place is a gem. Highly recommend!”
“Went in for the Black Friday specials and was not disappointed. I love this store because the layout is spacious, and the choices are numerous. The women who work there are just wonderful. One of my must-go places when we're in the area.”
“This store would have a perfect review where at not for the hours. I arrived at 12 o’clock thanking on my lunch I would be able to shop however even they open at 11. I believe they close at 12 for a team meeting? How are people supposed to shop there?”
11AM - 5PM
67 Bow St #7, Portsmouth
Womens Clothing
“I’ve had great experiences both shopping and selling with Esta. Vicky is pleasant to work with, a smart and warm woman who carefully curates the items in her store. Almost every item I’ve consigned has sold for a decent price and I happily take store credit. So many name brand, quality items at reasonable prices. Esta is my favorite clothing shop in Portsmouth!”
“Emerson, one of the lovely ladies working at Sephora, helped me out so much! She was kind, attentive, and knew exactly what I needed. She gave me recommendations on what products I needed, what I needed to apply it, how to apply it, and the aftercare. I feel so well prepared now for my pageant, thank you Emerson! You’re truly one of the girlies and I’m so glad we met❤️”
11AM - 5PM
23 Inn St, Newburyport
Womens Clothing
“I was up visiting a friend in the area who needed some updated outfits for a trip to NYC. We stopped in and have to say one of the most enjoyable shopping experiences I have ever had (and I have been a retail owner for 32 years). Wendy was beyond helpful, honest with what worked and just an overall joy to work with!!
Will definitely be back whenever I get up to that area!”
“Great prices, a lot of the clothing still has original tags on it but you pay a fraction of the price , it’s not like some second hand stores where everything looks like it would appeal to a nun or. An 80 year old women- lol, there is also a lot of variety so it can appeal to a wide variety of styles - for example my mom find clothes she likes there - but no offense as much as I love my mom I wouldn’t wear her clothes out in Public unless I was paid a large sum of money - I also shop there and find clothes I love that my mom wouldn’t be caught dead in- so really it doesn’t matter how you dress there is something for everyone and the prices are great! The staff is also very kind and friendly- my clothes got stolen a while ago ( long story) but until I went here and began replacing them I was walking around in hand me downs that were old and baggy and everyone would treat me like I was a thief when I went shopping ( like they thought I was shoving items into my ugly outfits -not the case I had no other clothes ! Cvs even called the police on me and after a 3 hour nightmare let me go because they couldn’t find any stolen merchandise in my pants - car -shirt etc - because there was none I don’t shoplift) the first time I went in this store I looked like a complete fruit loop as I was there to replace my clothes on. A budget- not one time did the staff make a rude comment or follow. Me through the store asking can I help you over and over again when what they mean is can I help you leave the store by making you uncomfortable ?- they were very helpful when asked but they do not harass anyone- they even chased my mom 2 blocks down the street to return a credit card to her that she forgot when she paid. I love this store I would recommend it to anyone who wears women’s clothing!”
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“The selection in this store is amazing, the staff is welcoming and attentive. I also appreciate how clean and well-organized the store is it’s such a pleasant place to browse.”