Since 1986, Sur La Plage has been curating coastal-inspired fashion that captures the essence of relaxed, seaside living. From everyday essentials to standout seasonal pieces, our collections feature clothing, swimwear, and accessories from some of the most loved brands in the industry. We believe in creating a shopping experience that feels personal, inspiring, and effortlessly stylish. As we celebrate our 40th season, we continue to bring together carefully selected pieces that reflect confidence, elegance, and coastal charm.
I love shopping at Sur la Plage when I visit the island. The store is full of clothing and accessories you don't see everywhere else and they are having a great sale right now, including their new fall merchandise. Molly was helpful with sizing and styling.
July 2025
Got a sweater for my girlfriend here, and she loved it. Polite, respectful, and helpful staff.
July 2025
What a great place of service and amazing cloths. My wife and daughters loved it! Felt like we in a fifth avenue department store. The store employees were super helpful. Would come every time in the future during our vacations! From what the girls said Sur has all the brands they love and more! Definitely recommend!