Collier's Liquor Store is a family-owned business in downtown Cape May, open year-round. It offers an extensive, hand-picked wine selection, craft beers, liquor, and cigars. The store is known for its huge selection of local craft beers and liquors, including recently-canned local beers stored cold. While some note the local selection can seem limited, the staff is consistently described as knowledgeable, friendly, and helpful. The large store provides plenty of free parking and is within walking distance of most restaurants. Prices are viewed as fair, though some items are more expensive than other stores.