Circle BMW, owned and operated by Tom DeFelice since 1980, is dedicated to excellence in all phases of the BMW ownership experience. Serving customers in Central New Jersey, Circle BMW is one of the tri-state area's leading luxury automotive dealerships. The award-winning Service Department is among the top in the nation and employs the largest staff of BMW Master Technicians in New Jersey. Circle BMW is also one of the largest BMW authorized stocking dealers of original equipment parts and accessories in the region. Customers have had outstanding experiences at Circle BMW. Raymond provided incredible customer service and exceptional explanations regarding BMW services, with impressive knowledge and attention to detail. His personable approach made customers feel like part of the family, creating a welcoming and supportive environment. Alex was a great salesman in assisting with getting customers into their desired BMWs, with the sales and finance teams being friendly and helpful. Ed and Carlos were also praised for their professionalism and ensuring customers were completely comfortable with their new vehicles. Overall, Circle BMW is known for its commitment to excellence, knowledgeable staff, and exceptional customer service, making it a top choice for BMW enthusiasts in the tri-state area.
Thank you, Circle BMW, Alex (Sales) and Andrew (Finance), for an excellent buying experience! Appreciate the efficiency of the deal process and also your professionalism. Super excited about my new car! -Colin T.
January 2026
Charles was great to work with, he listened to our hopes and desires and helped make it happen. Excellent experience
December 2025
My first BMW experience was truly amazing. Everyone at this place is really friendly. The dealership is immaculate clean. Danny M. Wong is very professional, straightforward, knowledgeable and very trustworthy,I highly recommend him and his team. Thank you Circle BMW
