Ulta Beauty is a popular US beauty retailer that offers a wide range of products from various brands. Customers can choose from over 25,000 products from 500 brands. The store also features Conscious Beauty, a selection of products that are vegan, cruelty-free, and have sustainable packaging. Customers report excellent service from patient, kind, and helpful staff who go above and beyond. The store offers services like the Scalp Renew treatment that leaves scalps feeling incredibly fresh, clean, and revitalized.