Custom Wheels in Irvington, NJ offers a range of services, including new and used tire sales, rim repair, wheel alignment, and brake repairs. Customers praise the excellent service, with one reviewer describing being treated "like family." The staff, including Jose and Ivan, are knowledgeable and provide prompt, efficient service, often completing tire changes in under 20 minutes. Prices are reported to be reasonable, and the environment is clean. However, one customer had a negative experience, citing overpricing and poor balancing work. Overall, Custom Wheels receives mostly positive reviews, with customers recommending the business to friends and family.