Up Front Bait and Tackle is a beloved bait and tackle store in Keyport, known for its excellent customer service and knowledgeable owner. Fishermen frequently visit this shop for a wide selection of fishing rods, reels, tackle boxes, and various bait like bloodworms, clams, and killies. The owner provides helpful tips on fishing locations and techniques, making it a go-to stop for both novice and experienced anglers heading to Keansburg and nearby shores. With everything needed for surf fishing, pier fishing, and crabbing, customers appreciate the store's quality items and the owner’s friendly assistance.
Best bait shop period I have known this guy since high school and he never steers me wrong always fresh bait always good information and tells it how it is
May 2026
Great little shop with great people behind the counter
May 2026
Upfront bait and tackle. Great store courteous and knowledgeable people. Great prices good quality products
