White Rabbit Black Heart is a charming and unique gift shop located in downtown Montclair. The store is known for its beautiful and eclectic selection of items, including jewelry, handmade gift cards, candles, incense, and various trinkets. Many customers find the store to be full of interesting, magical, and whimsical finds that make downtown Montclair feel special. The owner is appreciated for selling beautiful, sometimes hilarious, handmade items and for providing helpful information about the designers and origins of the jewelry. Visitors often describe the store as visually stimulating, with window displays and outdoor design that draw people in. The shop offers a range of art from artists around the world and has a distinct witchy and fairy vibe, especially around Halloween. Though some items are pricey and photography is not allowed, many customers feel the store is worth visiting for its one-of-a-kind treasures and lovely atmosphere. Overall, White Rabbit Black Heart is a must-visit for those seeking unique, beautiful, and magical gifts.
Our favorite store in all of Montclair- an absolute must visit!!
July 2026
We love this store. The staff are so nice and the store is so cool. Our house has many things from here.
May 2026
I wandered in with no particular purpose, just killing time and walked out with special little thoughtful trinkets for several friends. In a world full of mass produced merchandise, this shop is absolutely adorable.
