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September 2023 by Jason Stackhouse
Awesome local toy store. Great place to get nice, durable toys. Like instead of a 300 piece Dr set, go here and get a real stethoscope for kids ($15). Quality kids dress up clothes and costume jewelry. All kinds of great stuff for kids of all ages.
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September 2023 by Eric Mehlenbeck
Great toy store. Probably on the higher end? Lots of cool stuff and fun to watch your kiddo(s) explore. Tons of cool stuff to check out!
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August 2023 by Marjorie Gutman
I feel totally lucky to have this excellent local toy store to buy toys for my grandkids. Staff are very friendly and knowledgeable, selection good, prices a bit high.
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August 2023 by Alefiya Hakim
We don't come here as often as we'd like to, but we love it everytime we're here. The place is not very inexpensive, hence I give my girls a spending limit before we enter and they can pick what they want.The staff here has never been anything but pleasant each and every time we visit!
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August 2023 by Paul G.
Lots of toys and books to choose from for my 5 year old. We spent over a half hour browsing and playing.
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August 2023 by Todd Campbell-Crow
Too cute. Love shopping here. Sure, just brought my toddler to help me shop, NO WAY is she getting a toy too, right? ?
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July 2023 by Marygrace Hajec
The bomb of toy stores in this region. Pricey but good selection. Some European imports. Fun smaller toys under 10$ and maybe $5-7 in front. Great book selection. Hard not to love the stuffy collection in the front. Not a lot of toy stores in the region, but a fun splurge in Princeton.
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June 2023 by B ES
Oh this is a super cute toy and book store. It has a great selection of uncommon toys and kids books. Shhh don’t tell any kids about this place. We grown ups kinda a need to keep it our little secret.
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June 2023 by Azlyn Haley
Had a great experience here last Tuesday while buying a birthday present for my younger sibling. They had a great selection of both toys and books and the customer service was amazing. A very helpful short girl with glasses was extremely kind and helped me find exactly what I was looking for. I’ll definitely be back soon, especially for the excellent present wrapping services she provided!
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June 2023 by Dee Shah
Mini version of Toys-R-US and plenty of choices
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May 2023 by slibocker
This is one of those great toy stores that you wish existed in more places. There is a very wide selection of well-known and niche toys for all ages. It's fun to wander around and just see toys you never knew existed. This is another must-stop on any trip to Princeton.
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May 2023 by Sasha Miller
Best toy store around. Super helpful staff, the store is as welcoming and fun for grown-ups as it is for kids. Great spot to browse books, puzzles. I always find a signed copy to catch. This is THE PLACE for dolls, marble runs, Playmobil. The have Lego, Bruder, instruments, room decor, and outdoor toys. Too much to list, but nothing short of special!!! This place is old school and I thank them for that at every turn...they gift wrap and offer a birthday registry. Thank you, thank you, thank you JaZams!
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April 2023 by Alexandra C.
Wow- we all absolutely LOVED this toy store. A definite must visit with your little one!
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April 2023 by Annabelle Madamba
cute store with lots of items for all ages! i bought a jellycat here today and the cashiers were so nice! they were helpful and patient when i had issues during checkout. will definitely be coming back
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April 2023 by Justin Fung
Cute store. We needed a gift for our friend’sKids in a pinch and they had a good selection. They even provide free gift wrapping.
