Tractor Supply Co. is a neighborhood rural lifestyle store providing pet supplies, livestock feed, power equipment, and workwear. The store is always clean, orderly, and well-stocked. Customers note it is always an adventure, where they go in for one thing and buy other items that catch the eye. The team is described as experts and neighbors, with familiar faces who are friendly, helpful, and always offer greetings. Staff are more than willing to help load a car and will offer to order items or find them at another store if something is unavailable. Mobile orders for curbside pickup have an insanely fast turnaround time. Customers appreciate the great gift-giving advice and helpful service, with some specifically mentioning assistance in picking the right pet food. The overall experience leads customers to plan on returning.