The AT&T Store in South Plainfield offers phones, tablets, smartwatches, and connected devices along with wireless data plans for every need, including prepaid plans and popular unlimited data plans with nationwide 5G service. Multiple reviews highlight great experiences and excellent customer service at this location. Customers report helpful, professional, patient, and knowledgeable assistance when getting new phones, new SIM cards, and choosing plans and offers. The process for trading in a device is described as super easy. This service made customers feel confident in their decisions and led them to highly recommend the store to friends and everyone. The overall sentiment is one of highly satisfactory service, with one reviewer calling it the best customer service experience in years.