So It Is African Market is a family-owned and family-friendly store that offers a wide range of affordable groceries from West Africa and the Caribbean. Customers praise the store's excellent customer service, with staff members being helpful and attentive, especially in assisting with finding hard-to-find items. The market is described as very clean, well-stocked, and organized, providing a lovely shopping experience for first-time and returning customers alike. The owner is also noted for their friendly and welcoming demeanor.
