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“Nice 2 floor store with plenty to see and buy. You can take the stairs to the second floor or if stairs aren't for you, there's an elevator.?? There is even a big retro NYC Lego Taxi you can sit in. Pretty cool photo props and ops!
BEWARE: No usable restrooms
A store that sells items for children through adulthood should have a public restroom. It's just common sense, especially since some people spend an hour or more there creating personal LEGO® products.”
“Newtown HQ, you have my heart <3 This store is so lovely and has such a wide collection of all cute things I want to gift and buy for myself haha
I came on my birthday to get a couple of blind boxes and was obsessed with the ones the owner recommended. Such sweet hospitality, felt so welcoming. Will be back soon!”
10AM - 7PM
75 Rockefeller Plaza Floor 1, New York
Toy Stores
“I recently celebrated my birthday in American Girl NYC. I'm a young adult doll collector from Europe and I'd been dreaming of getting the full AG experience since I was 8 years old. It was all I had hoped for!!I went with my best friend and the service at the New York Cafe was brilliant— our server, Christian, was incredibly nice and fun, and made our inner child feel positively spoiled. A true professional! Special thank you to him and Keyshawn for singing happy birthday and making our experience so much better. I had an amazing time and made some lovely memories. Until next time, American Girl!”
“Love book stores which are virtually a relic of the past. A nice place to spend some time browsing titles. I was looking for books for our grandchildren. I noticed it was a draw for some neighborhood seniors as a place to cool off on a hot summer day while reading up on some titles.”
“Absolutely amazing toy store located right at the Rockefeller Building. Spanning across 2 floors, this outlet attracts mainly families, young adults and tourists from all over the world. The Jellycats are the obvious attraction for plenty of visitors here as they queue for a specialized experience with their soft toys with an even greater selection at level 2 available. There’s also a build a bear section, barbie doll, star wars, Pop figurine, magic cards and more cool items which brings you back to your childhood. Prices are steep and be prepared to spend on these unique and somewhat limited edition toys - you don’t see these definitely in other countries easily or at other toy stores here, at least I have not! Staff are all dolled up to the occasion, very interactive and really engages the crowds very well with their toy demonstration or simply being a an on-ground ambassador.”
“Just pickup from their showroom both my Valentine's Day gift bags and four animated Valentine's Day animals for my two.youngest daughters and my two granddaughters and in stock today. K Pop Demon Hunters Puzzle and Golden Concerts Twe shirts and next week pick up from their last shipments Kpop Singing Dolls and non animated K Pop dolls . Even though not made by Mattel they are good enough to hold my children interest until August 2026 when Mattel releases their version of Kpop Dolls. Everyone should be aware that thiS business kept it's word in both deliveries and retail price point . I say they are reliable and honestly business I would recommend. In two weeks I'm coming back from New 2026 Christmas Bratz Popstars dolls and New Rainbow High Bedazzled fold and for me two Sports Illustrated I door table active toys of Air Hockey and skeeball table units. table . Fantastic winter preorder price was $35.00 my cost was $20.00 each.”
“This place is a rare find. Besides the Gamestops store out there The Game Zone is a Tier 1 level gaming store . Friendly staff, well knowledgeable on all levels of games , and anything related to gaming.. and Pokémon!!”
“This is a place where all your nerdy, anime loving dreams come true. Staff is very nice and helpful all the time. Overall a great place to shop for your nerdy/geeky crafty needs.”
“Excellent engaged staff. Finally have Starbucks and B&N fully integrated. Sorry to see the loss of a floor. Loved how they got me a book I needed in a day or two that Amazon -didn't have...and no pressure to buy it. So, i read 1/2 in the store and enjoyed it enough to take it home. Great experience!! Pleasantly surprised!!!”
“It was a great experience as the cashier and everyone in the store was very friendly and chill and the wide amount of comics and manga's, toys, and others is just great and I'm happy on my Asuka soryu figure. Great experience defiantly recommend!”
“Small shop with many fun and great gift options. Service was excelent and very helpful. Would recommend this shop over most other ones on broadway. Got a free gift bag with purchase.”
“I love that B&N is pet friendly. It's a great place to visit, browse for my next read, and take the fur-baby for a climate controlled walk through the aisles. If you or your dog get thirsty, you can stop at the Starbucks in the store for a drink and sit at the cafe tables or comfy chairs. My dog loved her pup-accino. Side note, taking a dog to such locations is also great for dog training, provided you hold the leash tight and remain aware of other dogs and people/children who may be fearful of dogs.”
“Took my son here for the first time, he has been asking me since he saw their table at NA day event. He’s very into Pokémon cards right now. As we were browsing one of the gentlemen gave him a Halloween pack right away. We bought 3 packs and had a good conversation. As we were about to leave the 2 guys gave my son a whole stack of holographic cards for free. There ended up being a holographic gyrados in that stack of cards and my son has been hoping for that card in every pack he opens, it made his day. Great customer service and highly recommend. Great people. Thank you again!”
“Cruzin with RCs is a great little store & awesome track. This place has a little bit of everything. Ron & Steve are extremely helpful and knowledgeable. This place has 3 awesome tracks as well. Mini-Z, drift track, and a large astroturf off road track. Check this place out if you are in the market for a new RC car or place to race.”
“Just ordered chaise lounge outdoor tufted cushion replacement . It appears this is exactly what color and dimensions I want . Looking forward to receiving this order . Company has good offerings but a little more trouble to get through to placing order . Thanks !”
“An absolutely magical experience! The Disney Store in NY is full of charm, great merchandise, and friendly staff. From classic characters to the latest favorites, there’s something for every Disney fan.”
10:30AM - 7PM
5203 Bergenline Ave, West New York
Toy Stores
“i love this place, prices are on point and very fair, very knowledgeable about info. blast from the past and its just a few blocks away from home, best budget gamer spot, thank you for serving our community”
“Cool game store. Really nice dudes at front counter and very courteous. Be advised NO WARHAMMER and no model glue. They have paint but again it’s not Citadel. However, lots of board games and play space in the rear. Seems cool but needs the 40K to make me a common.”
“I recently began buying my comic books here, and really enjoy it so far. Joe is great. He has my comics set aside for me, so I am in and out. Sometimes, I get tempted to buy a collectible action figure or two. Other times, I buy other comics. The Ferryman Cafe next door is always my second stop. Parking in the neighborhood is not too bad. I always find a spot.”
“This is has been our families favorite book store and children's gift shop for the last 11 years.Last night Halloween in Harlem was just perfect.Marcus Meets Malcom event was truly a Memorable Moment for us”
“Me and my bro used to come here before it all went digital, it was the spot back in the days, especially if the owner knew you and you'd come often. RIP my friends I hope y'all keep doing business.”
10:30AM - 7PM
321 Broad Ave #125, Ridgefield
Toy Stores
“GIRLY and expensive. Good place for kids or teenagers who like K-pop singers logo goods or small Korean gadgets. Over priced but has decent foot traffic to non-Koreans and Korean kids alike.”
10AM - 8PM
45 Rockefeller Plaza, New York
Toy Stores
“We love Joann & Jolene! The staff here are so nice, friendly and creative. Loved the employee who held the large Snoopy up and waved at everyone! These employees really represent BABW’s core values very beautifully.”
“Very well stocked toy store with reasonable prices and very friendly staff. It is a toy store as we know it from earlier times and, in contrast to Schwarz, for example, a place where children can look around and choose something at their leisure.Among other things, there are board games, outdoor games, reading books, craft materials, Lego, Brio, Jelly Cat and many other brands.A little away from the tourist hotspots, you can shop like real New Yorkers here and combine this trip with Central Park.”
10AM - 9PM
240 NJ-17, Paramus
Toy Stores
“I love this store Open to 6 different locations.There are some items that you find in all of the stores but each store has different items Some cater to children some the home and pets the workout products have not been as good as they have in the past The gateway plaza has More of a selection. Haven't been there in a. while, So it may have changed. They used to have the candy from back in the day. I don't find it as much anymore.”
“Love this store! It's clean & organized. They have a SUPER employee named Xavier! I didn't even see any other employee in the store this today (4th of July)!”
“Line Store things are usually expensive, at least directly in store you save on shipping.
I bought BT21 stuff, they have a great selection, some US exclusives, some NY exclusives even.
Totally recommend visiting if you like BTS & BT21”
10AM - 9PM
1 Garden State Plaza Blvd, Paramus
Toy Stores
“We Enjoy coming to this location of Lego store. They have so many different items displayed to see what they look like once they put together. They had a wonderful variety of Lego pens that I have been looking for. The staff is very friendly and helpful in finding what we needed. Also very organized and clean.”
“Best toy store and craft store where you can art supplies, celebratory balloons, poster boards etc…! The employee that day was super helpful! He helped me pick out a celebratory balloon, and was very knowledgeable on selecting toys for a newborn :) 10/10 will always come here for any supplies and craft shopping I need. Support local businesses!”
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“Purple Bow to the rescue!!! I needed a baby gift in a pinch on my way to the airport and Ahuva from Purple Bow made it happen. She was able to have a baby towel personalized beautifully within 15 minutes. They have the best customer service and products!!”