South Moon Under is a clothing boutique which offers a curated assortment of elevated wardrobe staples and on-trend fashion essentials from beloved brands and emerging designers, hand-selected for the effortlessly cool woman and man at every stage of life. For special days and every day. Inspired by coastal living and the dynamic lifestyles of our customers, South Moon Under blends modern trends with effortless, beach-inspired vibes. Our boutiques offers an ever-evolving collection, featuring favorite brands like Free People, AGOLDE, L*Space, Show Me Your Mumu, Z Supply, PAIGE, Rails, and Michael Stars, as well as exclusive designs from emerging labels like GEORGIE and Isla est. 1968 (coming soon!). With new arrivals every week, shopping...
Love having this in town. Needed a quick date night outfit and found something perfect.
September 2025
One of the best curated collections I’ve seen in a boutique. Staff are super helpful and personable - always pleasure to shop there. You should know that sales are final but they’re good bargains, so I’d recommend going to the store and trying on to ensure the size/fit.
May 2022
so many cute things at this store. i waited last minute to find something to wear to a reunion and the 2 girls working were so helpful. i had so many compliments about my dress that night.