Goodwill is more than a local thrift store. It is a nonprofit that helps New Mexicans find jobs and access social services, and its free programs are funded by the sale of donated clothing, housewares, furniture and more. Customers say the store has become nicer and cleaner, with friendly staff who greet them with a smile. Many shoppers find good deals and great finds, including brand‑new items like Harley Davidson boots for $9.99. The layout is organized, products are in great condition, and it is easy to look through. Some reviewers note higher prices and fewer promotions than other locations, but overall the experience is pleasant and the employees are friendly.