JCPenney is a well-known retailer offering a wide range of apparel and home goods since 1902. The store in Clovis, NM, carries many national brands like Adidas and Levi's, as well as private brands such as Liz Claiborne and Worthington. Customers appreciate the variety of items available, including clothing for kids, men, and women, along with footwear, jewelry, accessories, and beauty products. The recent addition of JCPenney Beauty provides skincare, makeup, and deals from well-known brands. While shoppers often find good selection and friendly, professional staff, some mention that the store can be dark and lacks enough employees, making it sometimes hard to find assistance or check out quickly. The store’s size is smaller than a mall, but it still offers a decent shopping experience. Customers also note the store is sometimes pushing sales of the JCPenney card and that the Christmas decor is already up in September. Overall, JCPenney remains a good place to find clothing and accessories, with helpful staff and a variety of brands.