The Holloman Main Exchange is a small store with a limited quantity and selection of items, particularly when compared to larger exchanges at other bases. Its product range is described as lacking, with a very small and lackluster food court. The store and its internal venues also have limited operating hours. However, it does offer some useful services. It provides a price match policy for local competitors like Walmart and Amazon, including for online orders. For items not in stock, there is an option to have them shipped to the store from Fort Bliss. The store has a small section for furniture and appliances. Positively, the staff are noted as friendly, professional, courteous, and kind. The athletic gear is considered a good selection, and the store has really good prices on baby items. As a tax-free location conveniently located next to the commissary, it provides basic access without needing to drive around base or into town.