All Lathered Up is a fantastic and beautiful soap shop in the center of midtown Ruidoso. It is a must-go and a must-stop when visiting town, loved for its wonderful vibes. The store offers great products including the best goat milk soaps, glycerin soaps, moisturizers, lotions, body products, and a Gentleman’s Wall with shave soaps and natural deodorants. Many items are crafted in house. The aromas can be smelled from several stores away. The staff is excellent, friendly, and wonderful, providing customer service that goes above and beyond. It is a fun store to shop in and is also highly recommended for quick online orders and gifts.
Since our daughters moved to El Paso from Germany, we have been coming here to this beautiful place every year and are always thrilled with this shop. I also put the soaps in the bathroom as decoration and it always smells good. We'll come back tomorrow. Decker p.
November 2023
Love, love, love this soap shop. Everything I've used is wonderful from the goat milk soaps, glycerin soaps, lotion and rubber duckies. The staff is excellent and goes above and beyond with their customer service. Fun store to shop in and online orders are processed quickly. By Debbie Mercer
August 2023
Beautiful place, great products, and friendly staff. You can smell the aromas from 5 stores down. Highly recommend this store in the center of midtown.