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July 2023 by Aulinha Wailani
One of my fave places in SF doing something everyone should be more conscientious about. Great options and friendly service. Only improvement would be a frequent shopper program.
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August 2022 by Victoria Vanderwoude
Loved the local products, scooped up some soap for gifts and lotion. Very friendly and helpful. Great concept!
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February 2022 by Alyshia Maldonado
I stopped by for the first time the other day. They were super helpful, informative, and the products were delightful ranging from laundry detergent and dish soap to personal care such as facial cleansers and moisturizers. There seems to be a product for just about anyone.
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January 2022 by Tilt Shift
I love love love this store. I so appreciate what Amy is offering up and it is a delight to visit and chat while getting refills.
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December 2021 by Daniella Wood
We LOVE LOVE LOVE this place!! It is such a rich and warm environment. So very knowledgeable of every product and always very helpful. We love that we get to support local and also do our part to help out environment. You have to stop by—it will be your new MUST!!!
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December 2021 by Alden Markby
Love their soap, use of recycled containers and ability to make specialty products (like a soap for my oily and dry mechanic’s hands!)
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September 2021 by Danielle Fugler
Lots of options, great scents, super helpful staff. we found a new favorite.
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July 2021 by Cynthia Correa
Love all the products I’ve purchased and so happy to be able to reuse my containers ??
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July 2021 by Patrick R.
When we were planning on moving to Santa Fe, my partner scoped out SOAP ahead of time. As I'd arrived before she did, though, I was the advance party and had to pick up some essentials for our new place. Part of why we moved to New Mexico was to be more in touch with the natural world, and the ethos of SOAP's commitment to reduce single-use plastic consumption really spoke to us. Unfortunately I know next to nothing about cleaning products, but fortunately for me when I stopped by SOAP for the first time Amy asked me targeted, insightful questions that helped me make the right choices as to what I needed, and did so in a way that was neither condescending or coddling, just straightforward advice to a man in his 30s who should probably know better by now. Yesterday my partner and I stopped in together, and as helpful as Amy was to a cleaning-products layperson like myself, she was even more helpful to my partner, a skincare enthusiast. Direct conversation, no upselling, not a whiff of pretention. We both agreed how refreshing the experience of going to SOAP was, and after having a day with the products they carry, we're both confident we were steered in the right direction. If you want to deal with competent staff that sells quality products at reasonable prices AND is trying to make it so that our world is a little less choked by single-use plastic waste, wash out those old mason jars and get down to SOAP, pronto.
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January 2021 by Nodiah Brent
This is what evolution looks like: quality, conscious beauty and cleaning products available for refill in your own containers. Forgot your containers? She recycles donated ones. Prefer brand new containers? She sells them. If saving the earth isn't incentive enough, consider the value of saving money and learning about products that you can sample in any amount. The owner is as bright as they come, zipping around the place with knowledge and efficiency. We are extremely fortunate to have a business like this in our community.
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January 2021 by Sara Loomis Smith
Bring your empty bottles here to have them refilled with your choice of soaps. This store has everything! Laundry soap, dish soap, shampoo, hand soap, local hand sanitizer, and an array of other goodies for personal and household hygiene.Wow, I can't believe I haven't reviewed this place yet! The soap refill station is amazing. The owner is warm and friendly and really knows her product. She'll help you find the right products to suit your needs. You can even customize the scent of most products.She helped me find a shampoo (oneka) to help to repair my damaged hair, suggested a bubble bath that would be gentle on my kids' sensitive skin, and introduced me to an interesting exfoliating facial sponge.At the time of writing this, the store is open Tuesdays through Fridays, and in the interest of pandemic safety, is operating as a full service station, handing one guest at a time.
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January 2021 by John Roesgen
Loved the customer service and the variety of products available. The options of either unscented products (some of us in my house are sensitive to certain scents) or adding a variety of essential oils in varying degrees to the unscented things. Not to mention the waste reduction aspect.
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January 2021 by Leah Roberts
Great experience each time I've been in. Thoughtful inventory with a wide array of choices. The owner is very helpful and knowledgeable. So glad she opened this gem and always happy to support her business!
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December 2020 by Michaelene K.
I called ahead to be sure they had the product I was looking for, which was just any version of a sustainable sponge. Sure enough they did! minutes from my home and very conveniently located in Santa Fe I popped by quickly picked up exactly what I needed and was in and out and probably 2 minutes. I didn't look around at many of their offerings but I'm completely satisfied with my first experience here and will likely go back for more products as I need them.
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October 2020 by Lani Lanalei
Went in the other day for the second time, but my first time buying. A friend has been coming here for a while and recommended I tag along to see the process. The staff are very friendly, professional, and knowledgeable, and are more than willing to help you decide which products and scents are right for you.
