What's Good® is an online and local shop that offers a curated selection of eco-friendly and socially responsible home and personal care products, refillable goods, and gifts at fair prices. It is a woman-owned small business that gives back to the greater good through 1% for the Planet and other social and eco-friendly causes. Customers praise the store's reusable towels, which perform better than paper towels, and its wide variety of sustainable and locally sourced products, from household cleaning items to body care and cooking oils. The knowledgeable and friendly staff are helpful in guiding customers to find the right products to support their eco-friendly lifestyle. Shoppers feel good about supporting a local business that prioritizes sustainability and community. The store's newsletter is also well-received for its down-to-earth, practical, and relatable content. Overall, What's Good® is a gem of a store that provides a convenient and satisfying shopping experience for those looking to live more sustainably.
I especially love the refillery and knowing I’m providing my family with quality products that are safer for them and the environment. I appreciate the research that’s done to find the most affordable and best products for their customers.
April 2025
Their reusable towels, which you can substitute for paper towels, worked really well in my recent window washing job. This was outdoors in colder weather. I would say they performed better than paper towels in that there was no fiber residue leftover after wiping. I was happily impressed!
December 2024
Everyone here is extremely helpful and all of the products they carry are well thought out. I refill all my cleaning products here, toothpaste, deodorant, skincare, laundry detergent , cooking oils, dog toys, most of what you need is here
