This Etude House & Innisfree location has closed

Etude House & Innisfree is a store that carries multiple Korean cosmetics brands such as Innisfree, Etude House, Cosrx, and many more. However, the store name and the actual business can be confusing, as the amount of Korean products is noted to be only about 25% of the total inventory. The store is described as a cute place with many cute items, but it is not solely a Korean cosmetic store. It also carries stylish accessories, jewelry, dolls, toys, clothing, and school supplies. The workers are nice and courteous, offering helpful advice on skincare and makeup, though some customers note they do watch you a bit. The products are generally nice and high quality, with good deals on skincare and masks. However, there have been instances of expired products, such as an expired eyeshadow palette, so customers are advised to check expiration dates before purchasing. The staff is understanding about exchanges when issues arise. The store also offers beautiful gift packaging. Overall, it is a place with a variety of cute items and good deals, but the product mix is broader than just Korean cosmetics.

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1. Flushing, New York